By Stephen Foster on November 28, 2012
Actually I’m not sure that’s true – Coca-Cola won its first lion in 1967 but has the Creative Marketer of the Year award (formerly Advertiser of the Year) been going all that time? But Coke’s award is certainly overdue. And (naturally) it was predicted to win in 2013 here back in the summer. Whatever you [...]
Posted in Agencies, Clients, Creative, News | Tagged 2013, advertiser of the year, Alex Bogusky, cannes, coca-cola, creative marketer of the year, Joe Tripodi, Jonathan Mildenhall, Philip Thomas
By Angie Dean on November 20, 2012
Coca-Cola thinks big at Christmas – most notably with its famous big red Coke-laden trucks – and this year it’s gone for a humungous Santa that’s brought to life by hordes of eager revellers. ‘Together we make the magic happen’ is the rather lumpy tag line but this is the age of social media after [...]
Posted in Agencies, Clients, Creative, News | Tagged christmas ad, happiness factory, Jonathan Mildenhall, oca-cola, together we make the magic happen
By Stephen Foster on October 12, 2012
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their parents because of sugar-induced obesity, diabetes etc. Which is pretty shocking, even if you’re free [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, Ariel Broggi, coca-cola, gsk, Jonathan Mildenhall, PepsiCo, pfizer, sugar
By Stephen Foster on August 10, 2012
In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing influence at Procter & Gamble and its successful crusade to revive the fortunes of Chrysler [...]
Posted in Agencies, Clients, Creative, News | Tagged adland olympics, coke zero, droga5, Jonathan Mildenhall, Kraft, leo burnett, mother london, ogilvy paris, Qantas, Tesco, wieden+kennedy
By Stephen Foster on December 1, 2011
Clever marketing and Coca-Cola are synonymous and the company’s flagship brand is currently enjoying a rich vein of form with its animated work out of Wieden+Kennedy Amsterdam. Diet Coke hasn’t been quite so lucky in recent years, maybe because the company’s brand wizards seem obsessed with fashion, a notoriously difficult property (if such it is) [...]
Posted in Agencies, Clients, Creative, News | Tagged boots, chic and cheerful, coca-cola, diet coke, fashion, fashionistas, Jonathan Mildenhall, mother, Pepsi, wieden+kennedy amsterdam, £40m european ad review
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