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By Stephen Foster on September 27, 2012
Kraft is reported to be reviewing its Toblerone account, presumably as part of the restructuring which will see its snacks business (mainly confectionery) hived off into new company Mondelez next year. Its current agency is WPP’s Ogilvy and before that it was Y&R, also now owned by WPP. It’s fair to say that Toblerone’s advertising [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, crispin porter, droga5, fallon, Irene Rosenfeld, Kraft, milka, mondelez, ogilvy, saatchi & saatchi, toblerone, wieden+kennedy
By Stephen Foster on May 23, 2012
Why not? Apparently Mondelez (Kraft’s name for its new spun-off snacks company) sounds like the Russian word for oral sex. Which should trigger a few ideas from the fertile minds of creatives working on the notorious Cadbury’s Flake account. Kraft shareholders are voting on the already widely-derided name today, just as Yell’s will be doing [...]
Posted in Clients, Creative, News | Tagged cadbury's flake, hibu, Irene Rosenfeld, Kraft, mondelez, oral sex, russia, shacks company, shareholder vote, Stuart Smith, yell
By Stuart Smith on March 23, 2012
By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ask? It’s the new monicker for the Kraft spin-off snack business which will shortly be [...]
Posted in Clients, Creative, Finance, News | Tagged Aviva, cadbury, cod latin, corporate id specialists, crowd-sourcing, diageo, employees, Irene Rosenfeld, Kraft, mon delice, mondelez international, new name, oreos, Sharon Shedroff, strategic vision inc, Stuart Smith, Tony Vernon
By Stephen Foster on March 22, 2012
Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my keyboard ‘skills’ anyway) for its new separately-listed snacks company to be headed by current all-of-Kraft [...]
Posted in Clients, Creative, Finance, News | Tagged diageo, employees, Irene Rosenfeld, Julius Caesar, Kraft, latin, mondelez international, new name, oreos, snacks business
By Stephen Foster on February 28, 2012
Mio Energy is one of the most eagerly-awaited of Kraft’s growing hand of new products, one designed to take on all-conquering Red Bull and, maybe, turn its new snacks company into a rival to snacks and beverage combo PepsiCo. This is the launch campaign from Taxi New York, treading on Star Wars territory like so [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged animation wizards, energy additive, foods and snacks, Irene Rosenfeld, Kraft, mio energy, pysop, star wars, taxi new york, Tony Vernon, WPP
By Staff on February 22, 2012
“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run the snacks business based around brands like Cadbury and Milka. Vernon was speaking as Kraft [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged animated character Mel, athenos, droga5, Irene Rosenfeld, kraft foods, mature brands, milkbite bar, new creative agencies, snacks, tired marketers, Tony Vernon
By Stephen Foster on December 5, 2011
Well this should be fun: Kraft CEO Irene Rosenfeld has decided to hitch her star to the new Cadbury-based snacks business when Kraft Foods splits into two companies next year. North American V-P Tony Vernon will boss the boring old cheese-based US grocery business. You’d think that at her matronly age Irene would settle for [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged athenos, cadbury, cannes grand prix, company split, crispin porter, Dave Droga, droga5, fallon, gorilla ad, Irene Rosenfeld, Kraft, milka, philadelphia, saatchi & saatchi, snacks company, tobler suchard, Tony Vernon
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
By Stephen Foster on March 15, 2011
Which is a Kraft brand of course since the UK chocolate and gum makers was bought for £12bn just over a year ago. Kraft CEO Irene Rosenfeld has, for the second time, refused to appear before a British Parliamentary committee to update the legislators on employment protection issues at Kraft’s British operation (the company closed [...]
Posted in Clients, News, Politics | Tagged adams, cadbury, dentyne, facebook, Irene Rosenfeld, Kraft, trident, uk parliamentary committee
By Angie Dean on January 31, 2011
Everybody’s (least) favourite company Kraft has lost the first (and likely crucial) round in its fight to stop Starbucks ending its ten year distribution deal Kraft had tried to claim in a US court that its agreement to distribute Starbucks coffee beans to US supermarkets was, in effect, infinite and that, in any case, it [...]
Posted in Clients, Finance, News, Politics | Tagged cadburys, court case, Irene Rosenfeld, Kraft, maa person of the year, starbucks, supermarkets, uk parliamentarians, us distribution deal, zurich
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