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Browse: Home / iPod

iPod

Apple loses the plot with new TBWA iPod ad

Apple loses the plot with new TBWA iPod ad

By Angie Dean on October 11, 2012

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the product that lifted it out of computers and into the stratosphere of iPhones and iPads. [...]

Posted in Agencies, Clients, Creative | Tagged iPad, iPhone, iPod, tbwa media arts lab

If you look really hard at the numbers Facebook is worth 'just' $21bn (not $104bn)

If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)

By Paul Simons on May 23, 2012

According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts has issued a subpoena to Morgan Stanley as part of an investigation in to FB’s [...]

Posted in Finance, Media, News | Tagged $104bn, apple, brandz, facebook, google, investors, ipo, iPod, istrategy london, Mark Zuckerberg, morgan stanley, multiples, p/e ratios, Paul Simons, valuation, wall street

Has soaring Apple won the tech wars?

Has soaring Apple won the tech wars?

By Stephen Foster on April 25, 2012

Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]

Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook

Facebook lures Levi's Rebecca Van Dyck to head post-IPO marketing

Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

By Staff on February 6, 2012

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]

Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy

IBM came back from the grave, Kodak never will

IBM came back from the grave, Kodak never will

By Stuart Smith on January 17, 2012

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]

Posted in Clients, Finance, News | Tagged apple, BlackBerry, chapter 11, compaq, George Eastman, hewlett-packard, IBM, iPod, kodak, Lou Gerstner, mainframe computers, Microsoft, nokia, photography, printers, rim, Steve Jobs, Stuart Smith, technology, yahoo

 Steve Jobs leaves a daunting but inspiring legacy

Steve Jobs leaves a daunting but inspiring legacy

By Stephen Foster on October 6, 2011

US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to do it.” The former Apple founder and CEO can lay claim to be the biggest [...]

Posted in Clients, News | Tagged 2005, apple, Barack Obama, death, iPad, iPhone, iPod, stanford university address, stay hungry stay foolish, Steve Jobs, Tim Cook

Great marketer Steve Jobs steps down at Apple

Great marketer Steve Jobs steps down at Apple

By Stephen Foster on August 25, 2011

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if the iPod, iPhone and iPad, has been bedevilled by ill-health for a decade now, being [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, ceo, Chris Cook, exxon mobil, ill health, iPad, iPhone, iPod, resignation, Steve Jobs, tbwa/chiat day

Succession issues at Apple as Tim Cook steps in for Steve Jobs but it's not the only company facing them

Succession issues at Apple as Tim Cook steps in for Steve Jobs but it’s not the only company facing them

By Stephen Foster on January 18, 2011

Nobody doubts that Apple chief operating officer Tim Cook is capable of running Apple in the absence of visionary founder Steve Jobs, he’s done it twice before as Jobs, 55, battled with first pancreatic cancer and then a liver transplant. Cook is described as “one of the best supply managers in the world,” credited with [...]

Posted in Finance, Media, News | Tagged elizabeth murdoch, Independent, iPad, iPhone, iPod, James Murdoch, Lachlan Murdoch, mediaset, Rupert Murdoch, Silvio Berlusconi, Simon Kelner, Steve Jobs, Steve Jobs illness, the daily, Tim Cook

Will Steve Jobs issue a dividend if Apple tops the stock market?

Will Steve Jobs issue a dividend if Apple tops the stock market?

By David O'Reilly on October 18, 2010

Great excitement in the papers today at the prospects of Apple overtaking Exxon as the largest public company in America, after its latest quarterly results are announced tonight. Much of this is hysteria since while its market capitalisation may be soaring, Apple is still a comparative minnow in terms of revenues and profits. Yet it’s [...]

Posted in Clients, Finance, Media, News | Tagged apple, exxon, iPad, iPhone, iPod, Microsoft, Steve Jobs

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