By Staff on May 16, 2013
New tablet computers are defining and expanding the mobile universe; to the extent that they’re changing reading habits and whole lifestyles. Nick Marsh (left), VP EMEA for Mojiva, explains how the world is changing. Remember when the internet was the shiny new object that everyone simply had to get their hands on and use? New [...]
Posted in Clients, Media, News | Tagged democratisation, iPad, ipad mini, mojiva, mojiva tab, Nick Marsh, reading habits, tablet computers
By Staff on February 21, 2013
In the wonderful world of technology you think, at least half the time, does anybody actually need this? But that’s what they said about Apple’s iPad tablet and look what happened. Apple is allegedly working on an iWatch while Google has just unveiled the first peek at its Google Glass high-tech specs which seems to [...]
Posted in Clients, Creative, News | Tagged $1500 price tag, apple, creative individuals, google, google glass, high-tech specs, iPad, us launch
By Stephen Foster on October 18, 2012
All Microsoft is saying is that this launch ad for its new Surface iPad rival is directed by John Chu (presumably he wouldn’t do it without a credit). And that it’s nothing to do with Crispin Porter which is supposed to be handling the imminent and humungous Windows 8 launch. Nor any other agency apparently. [...]
Posted in Agencies, Clients, Creative, News | Tagged crispin porter, iPad, John Chu, microsoft surface, tablet computer
By Angie Dean on October 11, 2012
Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the product that lifted it out of computers and into the stratosphere of iPhones and iPads. [...]
Posted in Agencies, Clients, Creative | Tagged iPad, iPhone, iPod, tbwa media arts lab
By Angie Dean on June 28, 2012
The tablet computer wars are getting interesting with Google announcing the launch of the Nexus 7 tablet, priced in the US at the Amazon Kindle level of $199, but containing a lot more software goodies including its own version of Apple’s Siri voice ‘concierge.’ The move follows Microsoft’s attempt to segment the tablet market, dominated [...]
Posted in Agencies, Clients, Finance, News | Tagged apple, google, iPad, kindle, microsoft surface, nexus 7, nexus q, tablet wars
By Stephen Foster on May 30, 2012
We all know that ‘experience a product’ apps are increasingly popular with advertisers, particularly carmakers who can create a virtual showroom for their wares. The trouble is, you have a to download an app, which a lot of people can’t be bothered to do, or don’t want to do as they have enough of the [...]
Posted in News | Tagged app-free ipad ad, apps, claimed first, Deborah Hall, hyundai, infiniti, iPad, littleroom, olive media, omd, tbwa toronto
By Staff on May 29, 2012
New patents, announced earlier this week by the United States Patent & Trademark Office, show that Apple is considering adding an iPen to its current range of accessories. The patents refer to a device which can sense the pressure the user is applying, to draw thicker lines for example (hardly rocket science?) and replicate rough [...]
Posted in Clients, Creative, News, Research | Tagged apple, iPad, ipen, palm, samsung galaxy note, Steve Jobs, stylus, super-stylus, us patents
By Stephen Foster on May 11, 2012
We’re not entirely convinced about this but a new survey, Digital Living Index, from PR group Ketchum of 6000 consumers in six countries purports to show that we want simpler, not technologically groovier, digital devices like smartphones and tablets. According to Ketchum digital boss Esty Pujadas “simplification is the elephant in the living room” in [...]
Posted in Agencies, Clients, News, Research | Tagged cultural anthropologist, digital boss, digital living index, Emma Gilding, Esty Pujadas, iPad, ketchumpr group, maimi jungle park, orangutans, simplification, smartphones, survey, tablets, technology
By Stephen Foster on April 25, 2012
Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]
Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook
By Stuart Smith on March 31, 2012
Unmistakable stress signs among competitors appear to herald a tectonic shift in the smartphone sector in favour of Apple. One rival RIM – maker of Blackberry – has retired hurt from the consumer ring. Another, Apple’s principal adversary in the field, is having to carefully rethink its ‘open-door’ strategy. No surprise, perhaps, that the cracks [...]
Posted in Clients, Finance, News | Tagged android, apple, BlackBerry, google, htc, iPad, Jim Balsillie, kindle fire, nexus one, online sales, rim, smartphones, tablets, Thosten Heins
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