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By Stephen Foster on August 29, 2012
So how does BPN from Interpublic strike you as a new global media agency? Hmm. BPN stands for Brand Programming Network, which, on the face of it, doesn’t seem to mean a lot but not that many monikers in media do these days. Interpublic announced last year that it was going to launch a new [...]
Posted in Agencies, Clients, Media, News | Tagged bpn, brand programming network, initiative, Interpublic, Matt Seiler, mediabrands, new media agency, universal
By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Stephen Foster on April 16, 2012
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency review, aldi, Asda, David Wood, Dotty campaign, initiative, Interpublic, Jane Horrocks, media agency, media planning, Morrisons, nielsen market share figures, Phil Clarke, Prunella Scales, Sainsburys, squeezed middle, Tesco, the red brick road, Waitrose, £110m ad budget
By Staff on September 30, 2011
It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media outside the US. Initiative and DraftFCB were the two agencies to lose out on SC [...]
Posted in Agencies, Clients, Media, News | Tagged account review, bayer, draftfcb, energy bbdo, group m, initiative, Interpublic, kinetic, Matt Seiler, maxus, mec, mediacom, mindshare, ogilvy & mather, sc johnson, universal mccann, WPP
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
By Angie Dean on September 9, 2011
Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with turning down opportunities to pitch for business because of client conflict, claiming that he has [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, digitas, general motors, initiative, Interpublic, Matt Seiler, media daily news, media lab, mediabrands, new media network, omnicom, publicis groupe, razorfish, universal mccann, WPP
By Staff on April 28, 2011
The calamitous fortunes of marcoms company Interpublic in recent years are still apparent, with the company declaring a first quarter loss of $48m (down from $71.5m) even though its revenues increased 10.3 per cent to $1.47bn. Interpublic claimed organic growth of 9.3 per cent, ahead of its rivals WPP, Omnicom, Publicis Groupe and Havas, the [...]
Posted in Agencies, Finance, News | Tagged deutsch, draftfcb, golin harris, havas, initiative, Interpublic, lowe & partners, mccann-erickson, Michael Roth, octagon, omnicom, publicis groupe, puublicis groupe, universal mccann, weber shandwick, WPP
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