The tech world is agog with rumours that Facebook is going to announce its first smartphone, likely made by HTC, next Tuesday (January 15). The California-based company has invited journalists to its Menlo Park HQ “to see what we’re building.” Which could mean anything of course. Other suggestions include advertising or ecommerce products. But Facebook [...]
Unmistakable stress signs among competitors appear to herald a tectonic shift in the smartphone sector in favour of Apple. One rival RIM – maker of Blackberry – has retired hurt from the consumer ring. Another, Apple’s principal adversary in the field, is having to carefully rethink its ‘open-door’ strategy. No surprise, perhaps, that the cracks [...]
Publicis Groupe’s number two Jean Yves-Naouri described modern advertising as ‘geek but deep’ the other day and ad agency Mother in the UK seems to have had the same thought. The agency has followed its appointment to handle handset company HTC around the world with another big global tech account, the launch of Acer’s Aspire [...]
Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in the country for more than two decades. Both were affiliates of Interpublic-owned Weber Shandwick and [...]
It hasn’t been particularly good year for McCann Erickson London as it’s lost phone maker HTC to Mother before it even had time to produce a campaign, Dulux, where it was minding the shop, to Bartle Bogle Hegarty and now decades-old client Nescafe to Publicis. McCann London has handled Nescafe since the 1970s at least [...]
If anyone had suggested a couple of years ago that the revival strategy for McCann Erickson, still just about the biggest agency network in the world, would depend on all things Swedish they would have been greeted with incomprehension, ridicule possibly. But, lo and behold, it is. Recently-appointed New York and London chairman and CCO [...]
I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won handset giant HTC’s £35m European account from five-month incumbent McCann London. HTC was always going [...]
Taiwan-based mobile handset giant HTC is reported by Campaign to be holding a pitch for the launch of another new phone despite only appointing McCann London to handle its £35m account in February this year. The company is currently running a campaign by Amp London, a relative minnow compared to the likes of McCann. The [...]
HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies smart phones for other brands but also wants to build its own brand franchise. So [...]
Tech giant Microsoft, widely criticised for failing to innovate at the same pace as Apple and Google, has unveiled its most important new product for years, Windows Phone 7. The launch comes hard on the heels of the withdrawal of its disastrous ‘social’ Kin phone and is a test not just for the company’s ambitions [...]
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