By Stephen Foster on November 20, 2012
Henkel’s Bref Power Active 4-in-1 Toilet Power Balls (yes it’s just one product, to flush the lavatory) has invented its own boy band courtesy of TBWA/Italy. Balls Dream Band no less. All very nice too, if that’s your thing. Two more things: why is it necessary to give mundane products long and complicated names? Are [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged balls dream brand, boy band, bref power active 4-in-1 toilet power balls, henkel, Simon Cowell, tbwa/italy, X-Factor
By Stephen Foster on May 21, 2012
It seems that we’re supposed to call Burma Myanmar these days – a nifty bit of rebranding for a country that was an international pariah a year or so ago. Anyway, where democracy (or some of it) leads WPP follows and the globe-trotting marcoms group has acquired a stake in Myanmar’s Today Advertising. The company [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged asia pacific, burma, democracy, digital agency, eastern europe, grape, henkel, myanmar, nifty rebranding, possible worldwide, russia, sabmiller, Sir Martin Sorrell, today advertising, WPP, yangon
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