By Stephen Foster on February 6, 2012
Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados don’t. There’s barely been a dull moment since Joel Ewanick took over as marketing chief [...]
Posted in Agencies, Clients, Creative, News | Tagged apocalypse, chevy silverado, ford trucks, general motors, gm, Joel Ewanick, Jose Mourinho, knocking copy, lawyers, nbc, real madrid, special one, super bowl, Youtube
By Stephen Foster on December 21, 2011
Most of the agency world is on tenterhooks to discover which agencies are going to be the winners and which the losers in General Motors’ two massive ad reviews – creative for its flagship Chevrolet brand and the whole $3bn global media pot. Publicis Groupe has a stake in both camps but stands to lose [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged big fuel, chevrolet, general motors, global media review, gm, Jon Bond, Maurice Levy, publicis groupe, social media, starcom
By Staff on October 25, 2011
The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too frequently conspire to achieve an incredibly ambitious goal – the status quo, with the promise [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, carat international, cost savings, general motors, gm, Graham Brown, ipa, isba, Joel Ewanick, media pitches, media sense international, thegoodpitch.com
By Stephen Foster on October 20, 2011
Chevrolet agency Goodby, Silverstein and Partners has taken a fair amount of stick for its work for General Motors’ Chevrolet (as has GM CMO Joel Ewanick) so it must have been looking forward to celebrating Chevy’s 100th anniversary with some trepidation. Especially as Mother New York has snuck in on the account with the appointment [...]
Posted in Agencies, Clients, Creative, News | Tagged 100th anniversary, bridgeville pennsylvania, chevrolet, chevy, chevy runs deep, general motors, gm, go forth, goodby silverstein & partners, Joel Ewanick, levis, mother new york, new campaigns, Rebecca Van Dyck, ride of your life, the road we're on, then and now, wieden+kennedy, world series
By Stephen Foster on October 7, 2011
New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired Bartle Bogle Hegarty (49 per cent owned by Publicis Groupe) from the Cadillac account. This [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, bartle bogle hegarty, big fuel, cadillac, chevrolet, digitas, fallon, ford, general motors, global media review, gm, goodby silverstein, Interpublic, Joel Ewanick, Maurice Levy, omnicom, publicis, publicis groupe, publicis worldwide, starcom mediavest, vivaki, WPP
By Stephen Foster on August 3, 2011
Chevrolet is celebrating its 100th anniversary as a carmaker (presumably the first ones were preceded by a red flag) and the venerable marque figures high on the priority list of General Motors CMO Joel Ewanick. Among other things he would like to establish it as a volume player in Europe, possibly in place of current [...]
Posted in Agencies, Clients, Creative, News | Tagged 100th anniversary, advertising, bbh, chevrolet, european ad, g2/herezie, general motors, gm, goodby silverstein, hyundai, Joel Ewanick, publicis, vauxhall opel
By Staff on June 10, 2011
Trying to hang on to its status as the world’s biggest carmaker drove General Motors into bankruptcy just a couple of years ago. Now, under new CEO Dan Akerson, the company has discovered the joys of small and, according to reports from Germany, is once again trying to offload its European unit Opel (which includes [...]
Posted in Clients, News | Tagged astra, buick, cadillac, chevrolet, chevy, chevy volt, China, Dan Akerson, general motors, germany, gm, gmc, goodby silverstein, hummer, Joel Ewanick, opel, saic, shanghai gm, vauxhall, vw, wolfsburg
By Stephen Foster on March 29, 2011
The Arnold agency network (it doesn’t sound very exciting does it, a bit like Grey) is very much the second string in Havas behind Euro RSCG. But if newly-annointed Havas CEO David jones is to make up lost ground on marcoms leaders WPP, Omnicom and Publicis Groupe he needs to get Arnold moving. Jones has [...]
Posted in Agencies, Clients, Creative, News | Tagged aegis, Andrew Benett, arnold, Bob Goodman, cadillac, david jones, general motors, gm, havas, hummer, Matt Howell, modernista, Sebastian Gard, Vincent Bollore
By Stephen Foster on February 2, 2011
Car companies have snaffled most of the best spots in the Super Bowl, as you would for a likely audience of more than 100 million. There’ll be lots of art and poetry. So it’s intriguing that one of General Motors’ spots is this spoof dealer ad featuring one Al’s Chevy and referencing a forthcoming Transformers [...]
Posted in Agencies, Clients, Creative, News | Tagged al's chevrolet, chevrolet, chevy, dealer spoof, general motors, gm, Joel Ewanick, never mess with a chevy dude, super bowl, uk citroen ads
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