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Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly…
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News
Heineken banishes superfan for Champions League final
If ever a brand made the most of a sponsorship, it’s Heineken. The beer brand pays around $65m a year…
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Müller superfans inspire VCCP’s new ‘luxury’ campaign
Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide…
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News
Uncommon rewinds for Ocado with ‘Life delivered’
Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a…
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News
VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a…
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Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…
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Winning streak Lucky Generals lands Holland & Barrett
Lucky Generals has won UK retailer Holland & Barrett, a big operator with over 1,000 stores in and outside the…
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Karst and Skelton launch new OOH media agency contender Silverflow
There’s a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow…
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All brands need is 1.5 seconds of your time, says VCCP
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for…
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