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New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a…
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MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some…
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How new online casinos are using digital marketing to stand out
With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform entering…
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Park & Battery’s Michael Ruby: my Top Tips for Cannes
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign,…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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