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WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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72andSunny copywriter Hayley Noble: my Top Tips for Cannes
Top Tips for Cannes ‘Remember to Smile’ for Square by Sunday Gravy This spot makes a tech product feel deeply…
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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly…
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Lucky Generals brings swagger to Rubicon juice
Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series…
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Tariffs loom for Jaguar as it plots global agency search
Jaguar is reportedly launching a global review of its creative account, what you might call a challenge for the lucky…
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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