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Sprout Social: How brands can amplify social media’s TV fandoms
by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance…
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Mother LA blows up star egos for Electronic Arts’ Battlefield 6
It’s not the obvious thing to do once you’ve gathered a cast of celebrities ranging from actor Zac Efron and…
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IPA leads creative fightback against the ‘tsunami of AI slop’
A big effort by the ad industry to hold back a “tsunami of AI sameness” is underway. It’s being led…
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Omnicom-IPG gets final green light in the US, with caveats
The Federal Trade Commission in the US has given final approval to the $13.5 billion IPG-Omnicom merger (which looks more…
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AI is good for your love life, says ChatGPT’s first brand campaign
We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love…
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Home improvement gets sweary for Norwegian retailer Maxbo
Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and…
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Mayor of London film refutes Trump’s portrayal of London
London’s Mayor Sadiq Khan isn’t taking Donald Trump’s attacks lying down. The US president told the UN Assembly last week…
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Gucci’s dysfunctional family gets high on perfection in new film
It’s like a mash up of Succession, The Substance, and House of Gucci. Italian fashion giant Gucci’s new artistic director,…
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Marketers are poles apart from consumers: new Kantar research
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where…
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