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Mother and Nationwide subject A.N.Y. Bank to new levels of humiliation
Nationwide has been named Which? banking brand of the year, which they are celebrating with a new ad that again…
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Google’s AI gets the real-world treatment in new campaign
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting…
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Uncommon’s surprise combo: NHS, William H. Macy and Clash Royale
How do you make an ad purposeful without making it “worthy”? Uncommon Creative Studio in Stockholm has cracked this ongoing…
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LePub opens in London with plans to expand its team of four
Publicis Groupe’s creative “boutique” arm, LePub, has launched in London, based in the group’s Chancery Lane hub. LePub will work…
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Media by Mother launches in UK to ‘subvert the algorithms’
Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after…
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IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact…
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The new shape of Omnicom-IPG. Down to four creative brands?
It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged…
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O2 shows up pretty much everywhere in VCCP’s new campaign
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too”…
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Mother raids Uncommon for new client services chief
Frankie Yeates, managing director at Uncommon Creative Studios, has joined Mother London as a “head of mothering.” The role is…
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