By Stephen Foster on May 9, 2013
McCann Melbourne’s much-lauded Dumb Ways To Die for the local Metro system landed the Best In Show gong at the One Show awards in New York. At this rate the bookies will stop taking bets on it cleaning up at Cannes in June. But it is brilliant. The full list of winners is here. Other [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged best in show, cannes, chipotle, dumb ways to die, espn, mccann melbourne, Michael Jordan, one show, ragu, three little pigs
By Stephen Foster on December 10, 2012
This is interesting for all sorts of reasons (most of which we’ve tried to cram into the headline). So have the Big Apple-ites captured the (often rancid) flavour of British football support? Maybe they have. And they weren’t to know that the Manchester derby match at the weekend would turn into a thoroughly rancid affair [...]
Posted in Agencies, Clients, Creative, News | Tagged espn, football, hooligans, manchester city, manchester derby, manchester united, Rio Ferdinand, sky, wieden+kennedy new york
By Staff on November 20, 2012
It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer that could blow a whole in BSkyB’s Sky sports business model (and, indeed, BT’s own). [...]
Posted in Finance, Media, News | Tagged bskyb, BT, espn, Jeremy Darroch, Premier League, sky, sky sports
By Stephen Foster on August 2, 2012
Well this is pretty weird and no mistake. Wieden+Kennedy New York has produced an online film “Team Spirit’ directed by Errol Morris for sports channel ESPN showing the various ways in which keen US sports fans go to meet their maker – dressed in their team’s kit, feet pointing at their favourite stadium and so [...]
Posted in Agencies, Clients, Creative, News | Tagged Errol Morris, espn, Evelyn Waugh, funerals, team spirit, the loved one, us sports fans, wieden+kennedy new york
By Staff on June 7, 2012
Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight appears to be a Medieval chivalric order befitting the likes of Othello of Venice is, [...]
Posted in Agencies, Clients, Creative, News | Tagged 'Just Do It', Cannes International Advertising Festival, chrysler, coca-cola, Dan Wieden, Dave Droga, Delta Airlines, droga5, espn, heineken, honda, Kraft, Levi’s, lion of st mark, nike, old spice, Oregon, portland, procter & gamble, Titanium Lions, wieden & kennedy
By Stephen Foster on April 26, 2012
Maybe Coca-Cola is right to make ‘happiness’ the theme of its marketing just now as lots of other people seem to be doing misery and resignation. Here’s another fine example of the latter, for sports channel ESPN from Wieden+Kennedy New York. A Marxist student of advertising creativity (there must be one somewhere) would say this [...]
Posted in Agencies, Clients, Creative, News | Tagged coca-cola, espn, happiness, Michael Jordan, misery and reignation, sports channel, wieden+kennedy new york, Youtube
By Stephen Foster on April 13, 2012
There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. Be In Sport has won the pay-TV rights in France for the Euro finals this [...]
Posted in Agencies, Clients, Media, News | Tagged 2022 world cup, al jazeera, be in sport launch, bskyb, Disney, eru finals 2012 and 2016, espn, fifa, france, omd, qatar, tbwa paris
By Angie Dean on October 10, 2011
Wieden+Kennedy Amsterdam is arguably the hottest agency in Europe with lead creative duties for Coca-cola and Heineken to add to its Nike, EA and ESPN foundations, and now it’s making its first foray into the potentially huge Russian market with the Beeline mobile telecoms brand. Beeline, which is owned by Russian telecoms firm VimpelCom, is [...]
Posted in Agencies, Clients, Creative, News | Tagged $134m budget, account win, beeline, coca-cola, espn, heineken, Lee Newman, mobile packages, nike, Olga Turishcheva, russia, telecoms, vimpelcom, wieden+kennedy amsterdam
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