Your first campaign for a big (ish) new client is always a test, especially when you’ve been picking up business like there’s no tomorrow (and possibly scouring the bars of London’s Soho for writers and art directors to work on all of it). Then you’ve got to fit an Old English Sheepdog in there somewhere. [...]
A lot of people would tell you that it matters not a jot who is the biggest agency in any country, ranked by media billings. Creative agencies don’t spend the media money and, in the YouTube age, fees don’t necessarily relate to billings either. Income therefore is a more accurate measure. Campaign has just produced [...]
It hasn’t been particularly good year for McCann Erickson London as it’s lost phone maker HTC to Mother before it even had time to produce a campaign, Dulux, where it was minding the shop, to Bartle Bogle Hegarty and now decades-old client Nescafe to Publicis. McCann London has handled Nescafe since the 1970s at least [...]
Poor Mark Lund, formerly of DLKW, has taken a few heavy hits recently including the decimation by the coalition government of his former fiefdom the COI. But his new agency Now has just been hit by a hammer blow as founding client Waitrose has shifted the £25m account to Bartle Bogle Hegarty after just three [...]
Bartle Bogle Hegarty’s hot streak continues with the award of Heineken’s global Sol account, a move which will pitch it against Wieden+Kennedy Amsterdam which recently won the $400m global Heineken account on the back of its much-praised ‘open your world’ campaign (or the ‘entrance’ as it’s now being referred to rather confusingly). BBH handled the [...]
Bartle Bogle Hegarty has won Akzo Nobel’s £60m global Dulux account, another welcome sign that the UK’s leading blue chip creative agency is returning to form. The agency has been languishing in the new business stakes recently (by its own high standards) and has also been bedevilled by industry gossips speculating about its seeming inability [...]
Digital agency turned all-round creative agency Iris has had a few reverses recently as its rapid expansion across the world has put a few strains on finances and it’s had to retrench a bit and reorganise its global management. But it’s just been awarded go-go household products company Reckitt Benckiser’s $20m plus digital business in [...]
It’s not been a good couple of weeks for Havas-owned Euro RSCG, with two big clients Jaguar and Dulux both opting to depart the agency and go for more local operations. Dulux, now owned by Sweden’s Akso Nobel, has decided not to have a worldwide agency but to cherry pick agencies across markets. For Euro, [...]
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