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By Stephen Foster on February 28, 2013
The follies of the UK’s coalition government know no bounds and now this collection of muppets – who promised a ‘bonfire of the quangos’ when it came into power in 2010 – has produced a procurement system for agencies that would force any sensible and self-respecting agency to tell them to bog off. Before the [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, Politics | Tagged cabinet office, coalition government, coi, creative framework, digital, direct marketing, Francis Maude, government advertising, government procurement service, ipa, Mark Lund, uk agencies
By Stephen Foster on November 23, 2011
In its former guise as Boase Massimi Pollitt DDB London was one of the inventors of account planning (as it then was) and now the agency is trying to make the whole business more scientific by hiring Dr Shorful Islam from ITV as head of data at its DDB Matrix unit. His job is to [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged adam & eve, bartle bogle hegarty, boase massimi pollitt, ddb london, ddb matrix, direct marketing, Dom Boyd, Dr Shorful Islam, head of data, itv, Les Binet, mother, social media, virgin media
By Stephen Foster on October 7, 2011
What we used to call advertising agencies (and mostly still do) have always had naming problems. There’s a perennial fear that advertising is old hat, that the future is something else and the name of the ‘agency’ had better reflect this. So, at various times, we’ve had ‘through the line’ agencies (ones which do advertising [...]
Posted in Agencies, Creative, News | Tagged advertising week, advertisng, boase massimi pollitt, David Sable, ddb london, direct marketing, doyle dane bernbach, huffington post, names, New York, the weekly ramble, tribal, WPP, wunderman, Y&R ceo, young & rubicam
By Staff on September 22, 2011
Adspend levels in the UK declined for the first time in more than a year during the second quarter of 2011, according to the latest Advertising Association/Warc Expenditure Report. Ad revenues fell by 1.1 per cent year on year in the April to June period, at current prices. In the current dire economic circumstances this [...]
Posted in Clients, Finance, Media, News | Tagged aa/warc expenditure report, advertising association, budget cuts, direct marketing, london olympics, press, public sector, retail, Suzy Young, Tim Lefroy, tv, uk adspend 2011
By Staff on September 8, 2011
Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing with the acquisition of London agency Nitro in 2009. DAD began as a conventional direct [...]
Posted in Agencies, Clients, Finance | Tagged Alan Herrick, boston, d&ad, digital channels, direct marketing, London, Nigel Vaz, Ray Fine, sales generation, sapient, sapientnitro, sky, Vodafone, £26m acquisition
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