By Staff on January 25, 2013
Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark Side’ last year. So, as they do these days, it’s launched a teaser ad for [...]
Posted in Agencies, Clients, Creative, Media | Tagged coca-cola, deutsch, i, I'd like to buy the world a coke, Jimmy Cliff, super bowl, the bark side, volkswagen, young darth vader, Youtube
By Angie Dean on November 6, 2012
Deutsch LA has poached Venables Bell creative director David Kim (left) as an EVP and group digital creative director on flagship account Volkswagen. “David is a brilliant digital designer and concepter with a truly varied background and we are so glad to have him,” says Mark Hunter, Deutsch LA partner and CCO. At Venables Bell [...]
Posted in Agencies, Clients, Creative, News | Tagged David Kim, ddb, deutsch, intel, Interpublic, Mark Hunter, venables bell, volkswagen
By Staff on September 5, 2012
Interpublic’s Deutsch agency, the US arm of Lowe these days, seems to be on an upward curve. Deutsch New York has just hired Matt McKay (pictured), a creative director at JWT New York as a senior VP and group creative director while its Los Angeles office has recognised the considerable contribution made by production boss [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch, Interpublic, Matt McKay, Vic Palumbo
By Stuart Smith on July 25, 2012
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the thing – saving it that is. J&J may be one of the world’s biggest brands, but it’s also a company in trouble. [...]
Posted in Agencies, Clients, Creative, Finance | Tagged advertising account review, akqa, bbdo, ddb, dentsu, deutsch, Euro RSCG, havas, Interpublic, johnson & johnson, JWT, Lowe, mdc, Michael Roth, Michael Sneed, omnicom, publicis groupe, r/ga, razorfish, the martin agency, WPP
By Staff on June 14, 2012
Deutsch New York has been awarded one of the year’s most intriguing tasks, US domain name and web hosting company Go Daddy which has been aggravating a big chunk of the US with its home-produced ads for seven years now. Not that Go Daddy minds, it claims to have gained half the new domain name [...]
Posted in Agencies, Clients, Creative, News | Tagged Barb Rechterman, deutsch, domain names, go.daddy, in-house ads, new campaign, olympics, super bowl, Val DiFebo
By Stephen Foster on May 10, 2012
Mars has won the best advertiser gong at this year’s Cannes International Festival of Creativity (maybe because it’s there, Mars that is) but Cannes could save itself a lot of bother by just giving it to Volkswagen every year. VW’s advertising is quite remarkable and here are two more extravagantly understated US ads from Deutsch [...]
Posted in Agencies, Clients, Creative, News | Tagged advertiser of the year, audi, cannes, ddb, deutsch, ford, mars, Matt Sherman, Paul Oberlin, power of german engineering, safety, Simon McQuoid, volkswagen, vorsprung durch technik, vw
By Angie Dean on February 27, 2012
There’s star quality and real star quality: The Artist has it (and a gaggle of well-deserved Oscars) and so does Actress Salma Hayek. And who better than the well-endowed Hollywood actress to front a new campaign from US milk producers MilkPEP for ‘The Breakfast Project.?’ The trick with celebrities is to let them be (or [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch, Hollywood, milk campaign, oscars, Salma Hayek, the artist, the breakfast project, us milk producers
By Angie Dean on February 2, 2012
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 super bowl ad, Bolt the dog, cantina scene, darth vader, deutsch, new beetle, passat, star wars, the force, volksagen, vw
By Staff on November 15, 2011
And the winners are: Gold: Digitas; Silver: AKQA; Bronze: Campfire; Creative: Deutsch; Holding Company: Group M; Design/Interactive: Digitaria; Media Planning: MediaVest; Search: Covario; Mobile R/GA; Social: Huge; Viral Video: Definition 6 and Political: SS+K. Some interesting names among them, chiefly indie companies who can expect a few invitations to ‘informal’ talks when the likes of [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, campfire, covario, Creativity, deutsch, digital oscars, digitas, Mark Read, mediapost, omma, playstation to michael film, search marketing, Sir Martin Sorrell, winners, WPP
By Staff on October 24, 2011
Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with combined sales of 6.8m and long-term market leader Toyota fourth with 6.7m. VW sold a [...]
Posted in Agencies, Clients, Finance, News | Tagged audi, bentley, China, deutsch, general motors, japanese exports, japanese tsunami, renault nissan, safety recalls, seat, Skoda, supply chain problems, toyota, uk, us, volkswagen, vw, worlds top carmarker
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