By Paul Simons on February 15, 2013
The word ‘consumer’ is an irritating misuse of language. This short piece is a soap box moment that’s been waiting to get out for some time. I have a massively irritating issue with the word ‘consumer’. I hear more and more commentators talking about ‘consumers’ out of context. It is turning in to one of [...]
Posted in Analysis, Clients, Media, News | Tagged banks, BBC, consumers, customers, John Billett, Paul Simons, use of language
By Paul Simons on December 30, 2011
ITV canvassed a panel of 8000 people to vote for their favourite ads of 2011. I felt it was a very interesting reflection on public opinion versus advertising industry opinion. Let’s not forget Mr. Blobby was number one in the music charts some time in the past – a point I will return to. Firstly, [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, advertisers, animals, bbh, british airways, consumers, cravendale, itv ad of the year, John Lewis, mr blobby, Paul Simons, production values, programme, retailers, viewers' choice, vw darth vader
By Pablo del Campo on October 7, 2010
Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming in the region, as much because of the resonance it has with consumers as clients [...]
Posted in Agencies, Clients, Creative | Tagged argentina, consumers, Creativity, del campo nazca saatchi & saatchi, Pablo del Campo
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