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By Stephen Foster on December 30, 2012
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese. [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged comparethemarket.com, karmarama, kerrygold, meerkats, most-liked uk tv ads, nielsen, the red brick road, thinkbox, vccp
By Angie Dean on July 4, 2012
Price comparison website Gocompare.com has moved its account from indie creative team Chris Wilkins and Sian Vickers to Dare (which used to handle rival operation Moneysupermarket.com, now at Mother). And it’s decided to kill off its signature tenor Gio Compario (in truth some Welsh bloke), otherwise why change agencies? So this is its new ad, [...]
Posted in Agencies, Clients, Creative, News | Tagged Chris Wilkins, comparethemarket.com, dare, Gio Compario, gocompare.com, moneysupermarket.com, mother, Sian Vickers, Sue Barker, vccp, wimbledon
By Stephen Foster on January 12, 2012
Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive noise generated by these sites is becoming intolerable; it’s not just Gocompare’s bellowing tenor Gio [...]
Posted in Agencies, Clients, Creative, News | Tagged carat, Chris Wilkins, comparethemarket.com, creative ad review, Gio Compario, gocompare.com, media review, meerkats, moneysupermarket.com, mother, noisy ads, Sian Vickers
By Stephen Foster on October 3, 2011
Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take the surprisingly cheap and cheerful approach shown here – a kind of Butlins for Europe [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, bartle bogle hegarty, british airways, carling, Carolyn McCall, chime, comparethemarket.com, coors light, easyJet, Elaine Constantine, europe by easyjet campaign, fastjet, first dividend, guardian media group, meerkats, molson coors, new campaign, Peter Duffy, photographs, ryanair, Sir Stelios Haji-Ioannou, vccp, virgin atlantic
By Stephen Foster on September 19, 2011
Agency Mother had quite a hard act to to follow when it won the moneysupermarket.com price comparison website in March (Dare’s last ad was a winner featuring John Prescott) but you can’t go wrong with gorillas these days, as Cadbury and Fallon discovered a few years ago. The agency’s debut for its new client is [...]
Posted in Agencies, Clients, Creative, News | Tagged ad debut, comparethemarket.com, dare, David Attenborough, Gio Compario, Graham Rose, john Prescott, moneysupermarket.com, mother, new commercials
By Angie Dean on August 3, 2010
How to follow a phenomenally successful campaign is an agency’s worst nightmare. Whatever you come up with is almost bound to be an anti-climax and clients, ungrateful so and so’s as some of them are, are likely to move on however much money the agency has made for them in the past. VCCP, the London [...]
Posted in Agencies, Clients, Creative, News | Tagged comparethemarket.com, meerkats, vccp
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