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Neil Christie of Wieden+Kennedy London picks his Desert Island Ads

Neil Christie of Wieden+Kennedy London picks his Desert Island Ads

By Staff on April 11, 2013

Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at Allen Brady & Marsh, moving via Yellowhammer and BBH to become managing director of TBWA [...]

Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, burger king, desert island ads, Neil Christie, stella, tango, vw, wieden+kennedy

Mother wins $240m Burger King and debuts with spots for anything other than burgers

Mother wins $240m Burger King and debuts with spots for anything other than burgers

By Stephen Foster on February 20, 2013

Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since winning (yesterday) its $240m US account. Mind you, the Burger King account is not the [...]

Posted in Agencies, Clients, Creative, News | Tagged 3g capital, bbh, burger king, crispin porter, debut campaign, Heinz, mcgarrybowen, mother, New York

Why hackers are winning the battle against brands

Why hackers are winning the battle against brands

By Staff on February 20, 2013

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems seem to be increasingly easy to hack into. The latest victim is Apple, for decades [...]

Posted in Agencies, Clients, Media, News, Politics | Tagged anonymous, apple, burger king, cadillac, chinese army, facebook, hacktivists, jeep, Jon Miller, lbi, McDonalds, twitter

Mother plays an ace with dolphin-loving Megan Fox

Mother plays an ace with dolphin-loving Megan Fox

By Stephen Foster on October 30, 2012

Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to keep the sick bags firmly in their pocket with this new ad for Acer’s Aspire [...]

Posted in Agencies, Clients, Creative, News | Tagged acer, aspire s7, burger king, David Beckham, dolphins, Megan Fox, mother

Nike and Google are winning the Olympic sponsors race - even though they haven't (officially) entered

Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

By Angie Dean on July 27, 2012

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. That’s the conclusion to be drawn from a survey conducted by Toluna in the USA. [...]

Posted in Agencies, Clients, Creative, Media, News, Research | Tagged AdAge, burger king, coca-cola, google, Laurel Wentz, McDonalds, nike, Olympic Games, Pepsi, sponsorship, Toluna, wieden & kennedy

The secrets of a McDonald's ad - according to the world's most personable marketer

The secrets of a McDonald’s ad – according to the world’s most personable marketer

By Stephen Foster on June 29, 2012

McDonald’s is running a campaign in Canada called ‘Our Food Your Questions’, trying to show that its burgers are packed full of good stuff. A party called Isobel wants to know why the burgers in the ads look different from the burgers in the restaurants and this film shows why (they bring all the ingredients [...]

Posted in Agencies, Clients, Creative, Media, News, PR | Tagged burger king, canada, Hope Bagozzi, McDonalds, our food your questions, Youtube

Mother New York and Burger King cop more flak, this time from Mary J. Blige and her fans

Mother New York and Burger King cop more flak, this time from Mary J. Blige and her fans

By Stephen Foster on April 5, 2012

Mother New York’s celeb-laden campaign for Burger King is causing a right old stir with the agency being accused of selling out (although taking the client’s money is part of the agreement surely) while hip-hop queen Mary J. Blige and her fans are up in arms because the first version of the ad with her [...]

Posted in Agencies, Clients, Creative, News | Tagged burger king, criticism, fried chicken, hip-hop, Mary J.Blige, mccann, moneysupermarket.com, mother london, mother new york

Has Mother New York sold its soul for money in new Burger King celebs campaign?

Has Mother New York sold its soul for money in new Burger King celebs campaign?

By Stephen Foster on April 5, 2012

My friend George Parker of Adscam thinks it has, “Mother needs a good spanking!” avers George in response to Mother New York’s new celebrity-laden campaign for Burger King which features, inter alia, David Beckham (wearing trousers, phew!) and, in the Latino campaign, Salma Hayek, who does flash her best-known assets. Mother should be above such [...]

Posted in Agencies, Clients, Creative, News | Tagged adscam, burger king, celbrities campaign, David Beckham, George Parker, latino campaign, mother new york, Salma Hayek, selling out

Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

By Stephen Foster on March 2, 2012

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The agency, owned by Japanese giant Dentsu and headed by 72-year old former Y&R veteran John [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, brussels, bud light, burger king, CHI, dentsu, dusseldorf, jim Kelly, John Lewis, John McGarry, london launch, Maurice Levy, mcgarrybowen, publicis groupe, rkcr/y&r, sears, tag, united continental, WPP

Publicis joins the buy battle with Russia deal as WPP wraps up eighth acquisition of 2012

Publicis joins the buy battle with Russia deal as WPP wraps up eighth acquisition of 2012

By Staff on January 26, 2012

Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]

Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals

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