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By Staff on April 11, 2013
Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at Allen Brady & Marsh, moving via Yellowhammer and BBH to become managing director of TBWA [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, burger king, desert island ads, Neil Christie, stella, tango, vw, wieden+kennedy
By Stephen Foster on February 20, 2013
Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since winning (yesterday) its $240m US account. Mind you, the Burger King account is not the [...]
Posted in Agencies, Clients, Creative, News | Tagged 3g capital, bbh, burger king, crispin porter, debut campaign, Heinz, mcgarrybowen, mother, New York
By Stephen Foster on October 30, 2012
Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to keep the sick bags firmly in their pocket with this new ad for Acer’s Aspire [...]
Posted in Agencies, Clients, Creative, News | Tagged acer, aspire s7, burger king, David Beckham, dolphins, Megan Fox, mother
By Stephen Foster on June 29, 2012
McDonald’s is running a campaign in Canada called ‘Our Food Your Questions’, trying to show that its burgers are packed full of good stuff. A party called Isobel wants to know why the burgers in the ads look different from the burgers in the restaurants and this film shows why (they bring all the ingredients [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged burger king, canada, Hope Bagozzi, McDonalds, our food your questions, Youtube
By Stephen Foster on April 5, 2012
Mother New York’s celeb-laden campaign for Burger King is causing a right old stir with the agency being accused of selling out (although taking the client’s money is part of the agreement surely) while hip-hop queen Mary J. Blige and her fans are up in arms because the first version of the ad with her [...]
Posted in Agencies, Clients, Creative, News | Tagged burger king, criticism, fried chicken, hip-hop, Mary J.Blige, mccann, moneysupermarket.com, mother london, mother new york
By Stephen Foster on April 5, 2012
My friend George Parker of Adscam thinks it has, “Mother needs a good spanking!” avers George in response to Mother New York’s new celebrity-laden campaign for Burger King which features, inter alia, David Beckham (wearing trousers, phew!) and, in the Latino campaign, Salma Hayek, who does flash her best-known assets. Mother should be above such [...]
Posted in Agencies, Clients, Creative, News | Tagged adscam, burger king, celbrities campaign, David Beckham, George Parker, latino campaign, mother new york, Salma Hayek, selling out
By Stephen Foster on March 2, 2012
Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The agency, owned by Japanese giant Dentsu and headed by 72-year old former Y&R veteran John [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, brussels, bud light, burger king, CHI, dentsu, dusseldorf, jim Kelly, John Lewis, John McGarry, london launch, Maurice Levy, mcgarrybowen, publicis groupe, rkcr/y&r, sears, tag, united continental, WPP
By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
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