By Stephen Foster on February 19, 2013
Any ad for an army is bound to head into a communications war zone if the army in question is involved in a shooting conflict. Which the British army in Afghanistan is, of course. This is a new ad for the Territorial Army, the part-time soldiers who do spells of real duty as well as [...]
Posted in Agencies, Clients, Creative, News, Politics, PR | Tagged afghanistan, apache helicopters, british army, jwt london, Prince Harry, recruitment, taliban, territorial army, tv campaign
By Stephen Foster on February 14, 2012
It doesn’t seem that long ago that new business pitches were prepared the night before, often by dragging a reluctant creative team out of the pub. There would, of course, be a big research document but the hope (and often the reality) was that the client wouldn’t bother reading it. Not so in these advanced [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged afghanistan, amv/bbdo, Angela Merkel, army recruitment, british army, capita, Iraq, jwt london, ministry of defence, new business pitches, recruitment partnering project, redundancies, uk government
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