Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because he thought Branson wasn’t paying him enough. Kreeger is likely to be on rather more [...]
I don’t know what The Clash, punk heroes from the 1970s and ’80s made of British Airways, but it’s hard to see them as natural supporters of the flag-flying airline then helmed by (Lord) John King, a Thatcherite former car dealer who affected gentlemanly airs rather unconvincingly. We know what they thought of the London [...]
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
You rarely get a bad ad out of Bartle Bogle Hegarty but..this isn’t one either. Sometimes the point in advertising is not to drop the ball, as we’ve remarked before, and BBH doesn’t with this second ad in its Olympics campaign. The first featured a ‘race’ around the luggage carousel (mildly amusing, once) and the [...]
A lot of people would tell you that it matters not a jot who is the biggest agency in any country, ranked by media billings. Creative agencies don’t spend the media money and, in the YouTube age, fees don’t necessarily relate to billings either. Income therefore is a more accurate measure. Campaign has just produced [...]
This is Bartle Bogle Hegarty’s ‘The Race’ commercial for British Airways, lauding the supposedly ‘state of the art’ baggage train at Heathrow’s Terminal 5 (at least the bags don’t seem to be nicked as often as they once were). So what, you may say? But it’s the Olympics innit so it becomes a race between [...]
M&C Saatchi executives have been grumbling into their cappuccinos for years about losing the British Airways account to Bartle Bogle Hegarty. BA was the account that made M&C pssible (or gave it lift off anyway) when it followed Charles and Maurice Saatchi, David Kershaw, Bill Muirhead and Co to M&C when the Saatchi brothers (pictured) [...]
British freelance writer and director, and former award-winning copywriter, Matt Follows is joining Clemenger BBDO Sydney as a creative director under ECD Paul Nagy. Follows, who won a Cannes Gold for British Airways at M&C Saatchi and a D&AD pencil for Nike at Wieden+Kennedy, is an interesting character, taking time out to gain a Masters [...]
We’re paraphrasing a bit here but Ideal Standard (now led by former British Airways marketer Kerris Hughes) has appointed Euro RSCG in London to handle ‘integrated marketing communications.’ Ideal Standard is best-known for its porcelain lavatories but it now describes itself as a ‘bathrooms solutions provider.’ Ideal Standard is actually a fine old British maker [...]
British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But as national flag carrier, it still packs a punch: it’s still the largest UK airline based on fleet size, number of international flights and international destinations. What’s more, as a founder member of [...]
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