By Stephen Foster on September 13, 2012
WPP’s 60 or so top managers – the likes of Bob Jeffrey at JWT, digital boss Mark Read, Kantar supremo Eric Salama – have been summoned to a week-long conference, starting October 1. Somewhere on the west coast of the US – for a whole week! So what, you may say. But these things don’t [...]
Posted in Agencies, News | Tagged Bob Jeffrey, Eric Salama, JWT, kantar, Mark Read, Sir Martin Sorrell, us west coast, WPP, wpp top managers
By Stephen Foster on March 6, 2012
It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers. At least they’ll respond to JWT’s call the next time the account’s up (or the first time, in the case of Facebook). So here we have genial Bob Jeffrey, boss of JWT, [...]
Posted in Agencies, Clients, Media, News | Tagged Bob Jeffrey, Carolyn Everson, interviews, JWT, levis, Microsoft, nike, Rebecca Van Dyck, web channel, worldmakers
By Stephen Foster on January 12, 2012
2012 has started with a bang on Madison Avenue with Bank of America, the second-biggest US bank after Citigroup, pitching its $2bn account while two WPP shops also make the news; Ogilvy & Mather (which we all thought was doing well) making an unexpected round of redundancies while JWT New York has dumped creative director [...]
Posted in Agencies, Clients, Creative, Finance, News, PR | Tagged bank of america, bbdo, Bob Jeffrey, Brian Moynihan, draft, hill holliday, Jack Morton, Jeff Benjamin, John Seifert, JWT, merrill lynch, Microsoft, Mike Geiger, ogilvy & mather, Peter Nicholson
By Stephen Foster on June 24, 2011
Former JWT worldwide CCO Craig Davis is now back in Australia, as co-chairman and CCO of Publicis Mojo. Craig was only worldwide creative boss at JWT for three years or so but while he was there he comprised a formidable team with JWT CEO Bob Jeffrey. I don’t why he chose to forego the JWT [...]
Posted in Agencies, Clients, Creative, News | Tagged Australia, Bob Jeffrey, cannes lions, Craig Davis, India, jwt shanghai, publicis mojo, samsonite, worldwide creative director jwt, WPP
By Stephen Foster on May 3, 2011
Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT as it launched Bing, Microsoft’s latest rival to Google, back in 2009. JWT CEO Bob [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Gates, bing, Bob Jeffrey, co:, crispin porter+bogusky, deutsch, Jerry Seinfeld, jwt new york, Microsoft, office, Rosemarie Ryan, Ty Montague, windows 7, WPP
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