By Stephen Foster on July 17, 2012
Interpublic-owned digital agency R/GA (although we’re not supposed to call it that any more according to CEO Bob Greenberg) is planning to challenge the might of management consultancies Accenture, Bain and McKinsey with a new consultancy offering which he terms ‘business transformation.’ R/GA is also creating an enlarged NPD operation. The agency has recently scored [...]
Posted in Agencies, Clients, Finance, News | Tagged akqa, Bob Greenberg, consultancy, Interpublic, lbi, nike fuelband, npd, r/ga, WPP
By Becky Wilkie on June 23, 2012
Nike has made a big stir at Cannes Lions 2012, with the Fuelband not only winning the Cyber Grand Prix but now swiping the coveted ‘integrated’ Titanium Grand Prix too, with agency R/GA. Stefan Olander (left), vice-president of digital sport at Nike, dropped into the festival to give a disarmingly charismatic talk about how “super [...]
Posted in Agencies, Clients, Creative, News | Tagged Bob Greenberg, cannes, consumer heroes, fuelband, LeBron James, nike, r/ga, Stefan Olander
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