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By Stephen Foster on February 11, 2013
Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used to be called ‘brand ambassadors’ but why not upgrade that to creative director if you [...]
Posted in Analysis, Clients, Creative, News | Tagged Alicia Keys, art directors, Beyonce, BlackBerry, brand ambassadors, brand owners, bud light platinum, celebs, creative directors, grammys, Justin Timberlake, Pepsi
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Stuart Smith on March 31, 2012
Unmistakable stress signs among competitors appear to herald a tectonic shift in the smartphone sector in favour of Apple. One rival RIM – maker of Blackberry – has retired hurt from the consumer ring. Another, Apple’s principal adversary in the field, is having to carefully rethink its ‘open-door’ strategy. No surprise, perhaps, that the cracks [...]
Posted in Clients, Finance, News | Tagged android, apple, BlackBerry, google, htc, iPad, Jim Balsillie, kindle fire, nexus one, online sales, rim, smartphones, tablets, Thosten Heins
By Staff on February 13, 2012
Potential investors in Facebook are fretting that the social network, due for a $100bn IPO later this year, has no evident mobile advertising strategy. But just a year ago Facebook followers were bemoaning the absence of a credible advertising strategy of any description and look at it now, $4bn or so in ad revenue with [...]
Posted in Media, News | Tagged $100bn IPO, Amazon, bango, BlackBerry, electronic arts, facebook, gameloft, mobile ads, payment system
By Staff on January 23, 2012
Stricken Canadian mobile company Research in Motion (RIM) which makes BlackBerry has dumped its two joint chairmen and CEOs Mike Lazaridis and Jim Balsillie and replaced them with COO Thorsten Heins (pictured) who joined from Siemens in 2007. Heins’ job is doubtless to get some of Blackberry’s long-promised new products off the production line but [...]
Posted in Clients, Finance, News | Tagged Amazon, amv/bbdo, android, apple, BlackBerry, canada, chief marketing officer, corporate market, emails, global ad agency, Jim Balsillie, Microsoft, Mike Lazaridis, new operating system, omnicom, playbook tablet, research in motion, samsung, Thorsten Heins
By Stephen Foster on January 20, 2012
It’s tough in the tech market these days and not just for the likes Yahoo, whose founder Jerry Yang departed this week, and BlackBerry owner RIM which is believed to be seeking a rescue from Samsung. Now even the mighty Google has shocked Wall Street investors by reporting an eight per cent decline in its [...]
Posted in Clients, Finance, Media, News | Tagged big bets, BlackBerry, cost increase, cost per click, display ads, google, Jerry Yang, Larry Page, rim, samsung, wall street, yahoo
By Stuart Smith on January 17, 2012
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, chapter 11, compaq, George Eastman, hewlett-packard, IBM, iPod, kodak, Lou Gerstner, mainframe computers, Microsoft, nokia, photography, printers, rim, Steve Jobs, Stuart Smith, technology, yahoo
By Stuart Smith on November 4, 2011
Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously named after a colourful, nippy and spectacularly poisonous Latin American amphibian – was founded in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged amsterdam, BlackBerry, brazil, digital, heineken, morgan stanley, movement marketing, Neil Smelser, New York, pampers, pfizer, procter & gamble, publicis groupe, sao paulo, Scott Goodson, search for buyer, sociologist, strawberryfrog, Stuart Smith
By Stephen Foster on April 29, 2011
It’s all change in the tech world with Canada’s Research in Motion, maker of BlackBerry phones and PlayBook tablets, spooking the financial markets with a profit warning and an admission that its share of the smartphone market has dropped from 20 per cent to 14 per cent. BlackBerry sales have been hit by the touch [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, Dell, google android, hewlett-packard, iPad, iPhone, Microsoft, nokia, playbook, research in motion, windows 7 phone
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