Microsoft stirred up a hornet’s nest among US advertisers a couple of weeks ago when it introduced a new version of Bing. Why? Because version 10 of its internet Explorer browser in Windows 8, which accompanied the Bing relaunch, has apparently gone soft on the civil liberties lobby, and set up a nasty precedent for [...]
And now for something in the great tradition of Opel cars that break down, but only in Spain – and Pepsi Cola that brings your ancestors back from the grave, if you’re Chinese. The IKEA Redalen bed, on sale in the global furniture retailer’s recently opened Bangkok superstore, is apparently a lot more seductive in [...]
At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year deal to the make the Microsoft Advertising Exchange their exclusive third-party digital advertising exchange, basically [...]
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
More details are dribbling out about the high profile firings of Microsoft Bing marketing executives Eric Hadley and Sean Carver. One issue was a first class flight taken by Carver and authorised by Hadley, who shouldn’t have. Hardly a hanging offence surely. Another relates to items the two ordered for their ‘Bing Bar’ in Park [...]
Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds. Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement.” Hadley [...]
Everybody can make an ad these days it seems and Microsoft has turned to Publicis Groupe-owned digital agency Razorfish (which it knows pretty well as it used to own it) for its new TV campaign ‘Bing is for doing.’ The TV business moved from JWT last May, we thought to Crispin Porter+Bogusky, but this campaign [...]
Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims that its freelances can earn up to $14,500 per month putting the packages together, up [...]
As we predicted Microsoft’s Bing account, which abruptly departed JWT a couple of weeks ago, has landed at MDC Partners’ Crispin Porter+Bogusky and is already on air with a new campaign, plugging its Facebook-related features. Whether or not this is cool enough to lure Facebook fans to Bing is open to debate but it’s in [...]
It’s not signed as we write but Microsoft is likely to agree to pay £8bn today to buy loss-making phone and video company Skype (the price includes nearly $700m of debt). Oddly enough $8bn is roughly the amount Microsoft is estimated to have lost on its online division (which includes search engine Bing) over the [...]
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