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By Paul Simons on February 11, 2013
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him whatever he asks for. Not so in the advertising world. I trot out the following [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged avis, Bill Bernbach, consultants, Dave Trott, gold greenlees trott, london doclkands, Mike Greenlees, paying for ideas, pitches, reassuring expensive, stella artois, we try harder
By Paul Simons on January 9, 2013
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb was persuading BA business [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, american airlines, Bill Bernbach, Craig Keeger, rkcr/y&r, Sir Richard Branson, Steve Ridgway, virgin atlantic
By Stuart Smith on August 28, 2012
Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. After 50 years, Avis has decided to discard one of the most famous taglines in [...]
Posted in Agencies, Clients, Creative, News | Tagged avis, Bill Bernbach, ddb, Jeannine Haas, leo burnett, Paula Green, Robert Townsend, we try harder
By Stuart Smith on January 16, 2012
Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not ‘new’ perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone those copy skills which you might, if you were extremely lucky, have learned at the knee of David Abbott or, very distantly indeed, Bill [...]
Posted in Agencies, Clients, Media, News | Tagged amc, avis, beetle ads, Bill Bernbach, daily beast, David Abbott, ddb, Don Draper, lionsgate, mad men, Matthew Weiner, newsweek, Tina Brown, vw, we try harder
By Staff on December 29, 2011
It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011′s Super Bowl, has garnered over 45m views on YouTube (and counting) and seems to be just as popular with TV viewers in [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Bernbach, darth vader, ddb, deutsch la, general motors, Interpublic, lemon ad, saturn, super bowl, the force, vw passat
By Staff on December 13, 2011
Adam Kerj and Henrik Tvilling are the creative directors of Saatchi & Saatchi in Sweden and Denmark respectively. Here they discuss the reasons why the Nordic region is rising to the top of the creative pile, their favourite work and the biggest influences on their careers. 1/ Nordic countries are gaining a fearsome reputation for [...]
Posted in Agencies, Clients, Creative, News | Tagged Adam Kerj, ariel fashion shoot, awards, Bill Bernbach, cannes gold lions, David Abbott, digital, dnb nor bank, farfar, forsman & bodenfors, golden egg awards, great works, Henrik Jul, Henrik Tvilling, hyper island, Martin Werner, Matias Palm-Jensen, nokia, paradiset ddb, pay with a tweet, Peter Wibroe, saab, saatchi & saatchi, saatchi & saatchi denmark, saatchi & saatchi sweden, social media, twitter, world's biggest signpost
By Paul Simons on September 28, 2011
I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is very dismissive of the BA campaign and another camp very supportive. It also becomes more [...]
Posted in Agencies, Clients, Creative, News | Tagged ad agency, BA, Bill Bernbach, british airways, Carolyn McCall, club class, competition, easyJet, fastjet, guardian media group, Paul Simons, ryanair, simons palmer, Sir Stelios, va, vccp, virgin atlantic, virgin upper class
By Paul Simons on February 11, 2011
I’ve been reviewing agency websites (and hence propositions) and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of the water in relation to what a number of agencies actually practice. The slide from [...]
Posted in Agencies, Clients, Creative, News | Tagged agency websites, Bill Bernbach, integrated agencies, Paul Simons, production
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