We observed the other day buying a car these days is more protracted than buying a house: the automakers want to know everything about including, maybe, your inside leg measurement. The more agreeable aspect of this nosiness (if you’re into this kind of thing) is their determination to shower benefits of one kind or another [...]
Volkswagen, aka VW, is launching a new VW Beetle, yet another attempt to renew the eponymous car that made the company’s fortunes in the 1930′s and the next few decades afterwards (there was a war in the middle, obviously) but which really ran out of gas years ago. The new model is apparently better than [...]
There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the world, failing to measure up to the company’s all-conquering Golf (Rabbit in the US for [...]
This is the top-scoring car ad in Sunday’s Super Bowl, a pretty sound effort from Interpublic’s Deutsch for the new Passat featuring an annoying little Darth Vader. Well it’s OK isn’t it? Sums up the Passat though, too sensible to be anything else. And here’s Deutsche’s effort for the forthcoming new and improved VW Beetle, [...]
But you never can tell these days. VW is inviting agencies, including some in the UK, to pitch for a place on its roster, mainly though not apparently exclusively occupied by Omnicom’s DDB. We’re assuming that it’s only reviewing the VW brand, not the zillions of others it owns including Audi and Skoda, handled by [...]
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