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By Stephen Foster on April 15, 2013
In amongst endless mergers and management changes TBWA London has had its glory days, most notably when Trevor Beattie, now of Beattie McGuinness Bungay, was ruling its creative roost. Its most famous campaign was Eva Herzigova for Wonderbra. Now, under new boss former AMV creative director Peter Souter and creative director Andre Laurentino, it’s cheekily [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, australian pants, bonds, Eva Herzigova, Peter Souter, poster, tbwa london, wonderbra
By Stephen Foster on September 7, 2012
TBWA UK, currently in the process of trying to reinvent itself after major account losses (most notably Muller) and yet more management changes, seems determined not to have a CEO. One might welcome this if the agency was reverting to the old practice of having a managing director at the top (as Wieden+Kennedy does with [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Andre Laurentino, Lindsey Evans, management changes, muller, pacific brands, Perry Valkenburg, Peter Souter, tbwa uk, Walter Campbell
By Stephen Foster on August 30, 2012
Former AMV stalwart Peter Souter has wasted no time in his mission to revive TBWA London, hiring award-winning duo Walter Campbell (left) and Sean Doyle who used to star at his former agency. The veteran duo’s gongs include a hatful for the famous Guinness ‘Surfer’ ad. As a creative himself Souter knows the benefit of [...]
Posted in News | Tagged Andre Laurentino, guinness, Jonathan Glazer, Peter Souter, Sean Doyle, surfer, tbwa london, Walter Campbell
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on December 19, 2011
We noted in November that TBWA London’s tenure of the £25m Muller account was looking rather shaky as the Bavarian-owned yogurt maker sacked its senior UK management and brought in hard-nosed former Nestle Austria boss Ronald Kers (pictured). But TBWA has got its retaliation in first by resigning the account, its biggest win this year [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, burger king, cartoon characters, crispin porter+bogusky, food porn, mcgarrybowne, muller, nestle austria, Robert Harwood-Matthews, Ronald Kers, sacked management, tbwa london, wonderful stuff
By Staff on October 10, 2011
There’s every cartoon character from Yogi Bear to Dick Dastardly’s hound Muttley plus its own rather fearsome monster in TBWA London’s first campaign for Muller yogurt since winning the £25m business in February. Called Wunderful Stuff it’s the first big production from TBWA London since Brazilian Andre Laurentino took over as creative director. Creative directors [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, Antoine Bardou-Jacquet, bugs bunny, looney, Mike Nicholson, muttley, Paul Pateman, tbwa london
By Stephen Foster on July 11, 2011
Publicis Groupe chairman and CEO Maurice Levy announced recently that he was increasing this year’s transfer budget to €700m (well ahead of rival WPP’s £200m) ahd he’s just spent a bit more of it buying Brazil’s long-established DPZ agency. PG is buying 70 per cent now with an option to buy 100 per cent in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Andre Laurentino, brazil, campari, coca-cola, dpz agency, Flavio Conti, Maurice Levy, Murilo Felisberto, publicis groupe, Roberto Duailibi, sadia, transfer budget, WPP
By Stephen Foster on May 15, 2011
TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ Brazil is widely viewed as a booming creative location. Is this new or has the [...]
Posted in Agencies, Clients, Creative, News | Tagged almap bbdo, Andre Laurentino, apple, beattie mcguinness bungay, brazil, honda cog, lew lara tbwa, Murilo Felisberto, penguin books, pentagram, pixar, tbwa london, Trevor Beattie, tv globo
By Angie Dean on May 12, 2011
TBWA London has won the GAME and gamestation retail accounts, its first big win since importing new creative director Andre Laurentino from Brazil. The business was formerly with Cheetham Bell JWT. GAME and gamestation are both owned by Game Group which bought the gamestation chain from Blockbuster in 2007. Game Group marketing director Anna-Marie Mason [...]
Posted in Agencies, Clients, Creative, News | Tagged Andre Laurentino, Anna-Marie Mason, beattie mcguinness bungay, cheetham bell jwt, deutsch, game, gamestation, Mark Hunter, tbwa, Trevor Beattie
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