By Staff on May 22, 2012
Yes it does, really. BrandZ is WPP and research company Millward Brown’s annual study of the world’s biggest brands, combining financial info and consumer reports. This year’s study shows that 77 per cent of the top 100 have women in the boardroom, the average value of these brands is $27bn (double the men only amount) [...]
Posted in Clients, Finance, News, Research | Tagged africa, apple, biggest brands survey, brandz, coca-cola, David Roth, Eileen Campbell, fastest-growing companies, google, IBM, massmart, millward brown, samsung, technology, telecoms, walmart, women, WPP
By Stuart Smith on March 26, 2012
The marketing and media trade publications are still full of it. Kony 2012: the marketing angle. Apparently, the 30-minute video viral, which has now attracted over 85 million viewers on YouTube, is replete with key ‘learnings’ for anyone working in the marcoms biz. Just what these lessons are eludes me. To be sure, the exposé [...]
Posted in Clients, Creative, Media, News, Politics, PR | Tagged africa, ambush marketing, Andy Warhol, breakdown, dog, fenton/benton, invisible children, Jason Russell, Joseph Kony, kony 2012, megan leavey, prime minister, sergeant rex, serial murderer, uganda, youtube video
By Staff on July 4, 2011
The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 billion in the three months ended March 31 with TV advertising increasing by 12 per [...]
Posted in Finance, Media, News | Tagged africa, egypt, emerging markets, global adspend, nielsen, Randall Beard, stricken newspapers, television, tv advertising, united states, us
By Stephen Foster on December 30, 2010
WPP is close to a deal to buy Blue State Digital, the digital agency whose fundraising efforts headed by founder Joe Rospars helped to propel Barack Obama into the White House. Despite its political fame and a client list that also includes AT&T, The Bill and Melinda Gates Foundation and unions Teamsters and Unite, Blue [...]
Posted in Agencies, Media, News, PR, Research | Tagged africa, Barack Obama, blue state dig, blue state digital, global tanitim, Hill & Knowlton, istanbul, John Wren, omnicom, publicis groupe, razorfish, research & marketing services, Sir Martin Sorrell, WPP
By Staff on October 21, 2010
They’ve been colonising China, trying to find a way through the bureaucracy in India and throwing dollars around like beachballs in Latin America. Now it’s Africa the big agency groups have in their sights. According to this comprehensive report by the Wall Street Journal’s Ruth Bender and Suzanne Vranica, WPP’s Sir Martin Sorrell reckons Africa [...]
Posted in Agencies, News | Tagged africa, Kofi Annan, Richard Pinder, Sir Martin Sorrell, WPP
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