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Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Goal for Pepsi Max in new AMV/BBDO campaign
In case you hadn’t noticed, there’s a rather big football tournament going on, with just about every brand in the…
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BuzzFeed produces high-scoring moggies for Purina
If you want a viral hit get a cat and a kitten with a baby chucked in for good measure.…
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Matt Williams: it’s kick-off time at Cannes and this time it’s creativity versus football
The Cannes Lions has kicked off and we’ll be bringing you the best coverage, starting with our second preview post…
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Paul Simons: why the German discounters (and Waitrose) have changed British supermarkets for ever
Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket…
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The Martin Agency joins US invasion of London
London seems to have cast its spell on a number of US agencies and now Interpublic’s The Martin Agency is…
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Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International…
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Andy Law and Mark Andrews launch new hi-tech content company Supercommunications
Andy Law and Mark Andrews’ new company backed by listed software and technology company Parity Group is launching as Supercommunications.…
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Leagas Delaney managing director James Hayhurst picks his Desert Island Ads
Leagas Delaney’s managing director James Hayhurst cut his teeth as a graduate trainee at BMP/DDB in 2000 where he spent…
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