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BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the…
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Coach appoints Mother London for global campaign
Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US…
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MullenLowe replaces Bullard with global CD Rodriguez
IPG’s MullenLowe has named Carlos Andrés Rodríguez as its new UK ECD. He replaces Nicky Bullard, who announced her departure…
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Has Dove ditched DEI? New spot is all about the humour
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in…
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A face for radio: campaign urges brands to sign up to make visible difference more visible
Representation matters and, after President Trump’s dismissal of DEI as “dangerous, demeaning and immoral,” campaigns like this one are more…
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Ambika Mod sets fire to Mother’s Make My Money Matter campaign
While climate change and DEI are being trampled at every opportunity, campaign group Make My Money Matter (backed by filmmaker…
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How do you woo yours? Creme Eggs muscle in on Valentine’s Day
As if we needed proof that the nation’s celebration days are merging into one long marketing fest, Cadbury’s Crème Egg…
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KFC and Mother ‘double down’ on new Zinger fillets
The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel…
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Digital and AI boost UK ad spend by 11.2% to £40.7bn in 2024
If the Government is so desperate for growth, it should be right behind the UK advertising industry, which – according…
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