We’ve remarked recently on the spate of CTG (cradle-to-grave) ads occupying British screens and here’s the real thing for Co-operative Funeralcare from new Co-op agency Leo Burnett. The Co-op is the biggest purveyor of funeral services in the UK and this film makes the point nicely, in the understated way we’ve come to expect from [...]
The Social Network director David Fincher (left) and former Anonymous head of commercials Dave Morrison are launching a new Santa Monica-based ‘super’ production company Reset. Other directors include Guy Ritchie, of Sherlock Holmes fame, and Jonathan Glazer, arguably the biggest name in UK commercials, who will maintain his ties with UK outfit Academy. The company’s [...]
Carlsberg is pouring so much dosh into sponsoring Euro 2012 that it blamed it, in part, for some disappointing numbers it released recently. So it’s big tournament ad from UK agency Fold7 had better perform. The notion of a ‘fan academy’ is quite clever (although England fans are supposedly giving the championships a miss, put [...]
Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed to standard Hovis, from somewhere else presumably? Equally hard-pressed Hovis owner Premier Foods (labouring under [...]
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