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By Staff on May 24, 2012
At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year deal to the make the Microsoft Advertising Exchange their exclusive third-party digital advertising exchange, basically [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, AOL, bing, doubleclick, google, hotmail, marketers, microsoft advertising exchange, msn, online ad exchange, publishers, real media group, rik van der kooi, Sir Martin Sorrell, skype, WPP, yahoo
By Stuart Smith on April 13, 2012
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch
By Staff on April 13, 2012
Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing and sales. Prior to moving to VivaKi Hecht was chief digital officer of Starcom where, [...]
Posted in Agencies, Media, News | Tagged 24/7 real media, cable channel, carat, Curt Hecht, David Kenny, dg, digitas, general motors, mediamind, razorfish, rosetta marketing group, starcom, the weather channel, vivaki, WPP, Zenith Optimedia
By Stephen Foster on January 6, 2012
Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims that its freelances can earn up to $14,500 per month putting the packages together, up [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 24/7 real media, bing, crowd-sourcing, digital ad packages, facebook packages, foundry ventures, freelances, google, publicis groupe, razorfish, sem marketing, trada, WPP, yahoo
By Staff on December 20, 2011
Big media accounts are changing hands all over the place at the moment and Publicis Groupe is doing as well as anyone, with Starcom adding the $600m Novartis global account hard on the hells of Digitas winning $1bn Sprint in North America. PG is still waiting to see if $3bn General Motors will confirms its [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, activision, digitas, general motors, Joel Ewanick, Maurice Levy, mec, mindshare, novartis, pizza hut, procter & gamble, publicis groupe, razorfish, starcom, toys 'r us, unilever, WPP
By Stephen Foster on October 7, 2011
New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired Bartle Bogle Hegarty (49 per cent owned by Publicis Groupe) from the Cadillac account. This [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, bartle bogle hegarty, big fuel, cadillac, chevrolet, digitas, fallon, ford, general motors, global media review, gm, goodby silverstein, Interpublic, Joel Ewanick, Maurice Levy, omnicom, publicis, publicis groupe, publicis worldwide, starcom mediavest, vivaki, WPP
By Angie Dean on September 9, 2011
Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with turning down opportunities to pitch for business because of client conflict, claiming that he has [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, digitas, general motors, initiative, Interpublic, Matt Seiler, media daily news, media lab, mediabrands, new media network, omnicom, publicis groupe, razorfish, universal mccann, WPP
By Stephen Foster on June 28, 2011
Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data for online ad buying. Because that’s what WPP’s new consumer database Xaxis looks as though [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 24/7 real media, Brian Lesser, cannes, consumer database, consumer profiles, Eric Schmidt, google, google lab, media buying challenge, omnicom, publicis groupe, Sir Martin Sorrell, vivaki, xaxis
By Staff on June 27, 2011
WPP has raised the stakes significantly in the media buying game with the launch of Xaxis, a huge new database that claims to allow advertisers to target consumers with what they want, in real time. This is the Holy Grail of online advertising, meaning that advertisers can find customers who are inclined to buy immediately [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, biggrst consumer database, Brian Lesser, google, Mark Read, online ad exchange, publicis groupe, real time, targeted ads, vivaki, WPP, xaxis
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