Home / PR (page 20)

PR

RKCR/Y&R wins Royal British Legion ad account

The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a platform showcasing its work for servicemen and women all year round. The agency pitched against Beattie McGuinness Bungay and M&C ...

Read More »

Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

Read More »

Reporters Without Borders aims posters at Putin

Campaigning body Reporters Without Borders has produced a new campaign, based on the recent Sochi Winter Olympics (who thinks fondly of these now, given Vlad the Bad’s recent antics?) showing how hard it is to get at the truth these ...

Read More »

Scottish Police Federation campaign tries recruitment the hard way – would you take a job like this?

The Met Police in London, and their trade union equivalent the Police Federation of England and Wales, haven’t enjoyed a good press recently with wearying examples of self-interested investigations and even widespread corruption. Which may have been on the mind ...

Read More »

DLKW Lowe wins British Heart Foundation account

DLKW Lowe has won the British Heart Foundation account; the end result of a controversial pitch as the charity had won numerous plaudits – and even, it seems, saved a few lives with previous agency Grey’s campaign featuring hard man ...

Read More »

The World Wide Web turns 25 today: welcome to a new generation of ‘reputation engineers’

There are people whose primary job is to edit the internet. ‘Online reputation engineers’ scour the web on behalf of their clients, proactively or reactively putting their proverbial best foot forward. Reputation engineering has become a controversial topic in recent ...

Read More »

Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is

Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.