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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

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UKIP’s PPB howler kicks off bruising election season

For once British PM David Cameron got it right when he described anti-immigation political party UKIP as stuffed full of “fruitcakes, loonies and closet racists.” Now, of course, UKIP is destined to get its own back by trouncing Cameron’s Tories ...

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Samsung reported to be reviewing global adspend

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

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Smithsonian and DDB New York launch ‘Endangered Song’ social campaign to try to save Sumatran tigers

There are only 400 Sumatran tigers left so the Smithsonian National Zoological Park and Conservation Biology Institute is launching a campaign through DDB New York to highlight their plight. DDB has devised the ‘Endangered Song’ project, 400 degradable records featuring ...

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Film students produce slo-mo Easter chicks epic for PETA

Easter is about chicks and bunnies (and a certain Christian festival, of course) so here’s a (not so) heartwarming tale from animal rights group PETA. Made by director Djawid Hakimyar and his colleagues at the Filmakademie Baden-Wuerttemberg and donated on ...

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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

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Ryanair makes nonsensical 20-second ad debut

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

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