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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

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Ryanair makes nonsensical 20-second ad debut

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps. Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, ...

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Mother London wins United Nations sanitation brief

Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5 billion people across the world. The UN’s Millennium Development Goals is its latest ant-poverty project and it has highlighted poor ...

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Publicis London tries shock tactics for help the poor

Pilion Trust is a UK charity that tries to help the poor and, to try to get a better hearing, has commissioned Publicis London to produce this controversial number. Does it reveal our indifference to good causes or is it ...

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RKCR/Y&R wins Royal British Legion ad account

The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a platform showcasing its work for servicemen and women all year round. The agency pitched against Beattie McGuinness Bungay and M&C ...

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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

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Reporters Without Borders aims posters at Putin

Campaigning body Reporters Without Borders has produced a new campaign, based on the recent Sochi Winter Olympics (who thinks fondly of these now, given Vlad the Bad’s recent antics?) showing how hard it is to get at the truth these ...

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Scottish Police Federation campaign tries recruitment the hard way – would you take a job like this?

The Met Police in London, and their trade union equivalent the Police Federation of England and Wales, haven’t enjoyed a good press recently with wearying examples of self-interested investigations and even widespread corruption. Which may have been on the mind ...

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