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Ad Tech
Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Advertisers
Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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Ad Tech
WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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Advertisers
Suzuki tries to break the car ad mould with – an idea
Here’s a turn-up: a car campaign with an idea. ‘The best kept secret on the road’ for the Suzuki Swift…
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Advertisers
Expanding Specsavers lures two creatives from high profile agencies
You could make the case that Specsavers Creative and Channel 4’s 4Creative are the two most consistently creative agencies in…
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Advertisers
MAA Ads of the Week: AMV BBDO for Bodyform, Brothers and Sisters for TNT Sports
It’s the Olympics when even the finest timepieces can’t differentiate between two competitors. And we have a dead heat between…
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News
Jim Houghton: who’ll be the winners among the ad holdco Big Six?
The ‘Big Six’ marcoms holdcos (WPP, Publicis, Omnicom, IPG, Dentsu and Havas) have experienced vastly different fortunes in recent months…
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Advertisers
Skyn condoms abandons algorithms for physical connection
Falling in love, or getting off with someone (take your pick) is a complicated business these days involving matching people…
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Advertisers
Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
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