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Clever Cadbury makes purpose pay with new campaigns
Cadbury is producing some interesting marketing initiatives: it recently publicised a tie-up with Alzheimer’s Research UK and now it’s rather…
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In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years…
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George Clooney dons Clouseau garb in Nespresso return
The UK airwaves were awash at Christmas with Agatha Christie and improbable murders on trains so here’s a serendipitous return…
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UK’s CMA joins list of regulators trying to rein in Google
The UK’s Competition and Markets Authority (CMA) is joining a pretty long list of regulators in the US and Europe…
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YoungCapital turns the table on baby boomers for Gen Z
Inter-generational strife at work shouldn’t be a surprise in adland – consisting in the main of 20-somethings working ultimately for…
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Opportunity knocks: AKQA leadership exodus continues
Does anyone want to back a ready-made world class digital agency? WPP used to have one called AKQA but now…
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Barclays creative to move from long-serving BBH
Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy’s Lloyds…
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MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless…
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Starbucks US creative abandons WPP for Anomaly
The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP…
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