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Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow…
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People’s Postcode Lottery changes tack with Ellie Goulding
New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in…
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US and UK campaigns knock ‘smile’ off Kraft Heinz
Kraft Heinz has waded into trouble on both sides of the Atlantic with two campaigns featuring (or not) black folk.…
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Uncommon limbers up for EA Sports
It’s becoming a rite of passage for agencies: create something different for football. Uncommon Creative Studio is giving EA Sports…
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Burberry pays homage to the (not so) great British weather
Burberry, like British Airways, is one of the few Great British Originals still with us, despite the the wheels sometimes…
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Groundhog Day: now Waitrose No 1. has them dancing in the aisles
As has Lidl. No 1. is Waitrose’s posh food range, its Finest or Taste the difference. Tricky one for Waitrose…
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OMD has Lidl dancing in the aisles
Yesterday we suggested that, talking about IPA trade body membership, creative and media agencies didn’t always seem to be pulling…
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Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Media
Can PR man James Lyons get Starmer’s government back on track?
Sir Keir Starmer’s UK government has been advised by all and sundry to “get a grip” after just 100 (pretty…
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