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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should…
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Vienna and JvM make up for lost time with Blue Danube space launch
In 1977 NASA launched a load of earthly cultural goodies into space to benefit the extra-terrestrials including two Voyager Golden…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…
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GWR’s Famous Five set off for the sun – maybe
Easter is on the horizon and many people in the UK turn their minds to an escape to the West…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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