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Advertisers
Can Piaf and Beckham outdo Coke for Pepsi?
Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with…
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Ajaz Ahmed sets up WPP rival Studio.One
Ajaz Ahmed, founding CEO of WPP-owned agency AKQA is setting up a rival, Studio.One. Ahmed, who founded AKQA 30 years…
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New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a…
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Advertisers
MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Advertisers
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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