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Advertisers
MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely…
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Advertisers
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Advertisers
IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Advertisers
Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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Advertisers
WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should…
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Advertisers
Vienna and JvM make up for lost time with Blue Danube space launch
In 1977 NASA launched a load of earthly cultural goodies into space to benefit the extra-terrestrials including two Voyager Golden…
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Advertisers
Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Advertisers
MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Advertisers
Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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