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MAA Ad of the Week: Wieden+Kennedy London for Malibu
Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better…
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Virgin Atlantic navigates a sea of woke for a rainbow in the clouds
A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up…
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McDonald’s fights cost pressures with French slices of life
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris.…
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Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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Tata’s Tetley from Pablo puts the tea back in Britain
Over the years agencies and advertisers have got themselves in a terrible tangle over tea, desperate to say what it’s…
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Cox clocks off in W+K winner for Malibu
Brian Cox has enjoyed a long and distinguished career as a character actor – some may remember him as the…
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WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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Ford cashes in on Trump tariffs
It’s an ill wind…someone will benefit from Trump’s tariffs, although, not maybe, the President as US prices rise in a…
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WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned…
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