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Advertisers
Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been…
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Olivia Colman invades Warburtons in crumpet involuntary
Warburtons is back on the celebrity trail, this time with Olivia Colman following in the well-worn footsteps of Robert De…
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Can Piaf and Beckham outdo Coke for Pepsi?
Coca-Cola’s recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with…
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Ajaz Ahmed sets up WPP rival Studio.One
Ajaz Ahmed, founding CEO of WPP-owned agency AKQA is setting up a rival, Studio.One. Ahmed, who founded AKQA 30 years…
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New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a…
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MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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