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Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and…
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WPP triumphs as Cannes Creative Company of the Year
WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as…
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Aitana Bonmatí scores for Snickers and T&P
Much chatter these days about football player diving and burn-out (they’re currently burning out in a daft FIFA club tournament…
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MAA Ad of the Week: Stella Artois ‘Claustrobars’ from Grey
Focussing on Grand Prix at Cannes maybe skews things slightly: these days they almost never seem to be to a…
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McDonald’s tucks into ‘The Big Arch’
Offices and arches seem to be doing the business for McDonald’s UK and Leo Burnett. After last year’s winning eyebrow-focussed…
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Grey scores at Cannes with advertising that speaks for itself
WPP’s Grey hasn’t had too much to shout about recently – being shuffled off, first to AKQA and now Ogilvy…
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News
Alexandra Jardine: why it’s time to repurpose purpose
The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words…
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UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
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Channel 4 goes loud and proud on DEI
Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of…
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