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Advertisers
WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Neverland wins three-way Rightmove pitch
Online property site Rightmove has appointed Neverland as its new creative agency following a closely-fought pitch against McCann and Pablo.…
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Ad Tech
Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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New Eurostar picks DDB agencies
Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past…
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MSQ’s Brave Spark wins Trivento creative
UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up…
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Grand Frais and Rosa Paris turn tables on copycat
What do you do when someone copies your ad? White label it of course, so everyone can have a go.…
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