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Advertisers
ScienceMagic wins global brief for $4bn perfume brand Creed
Luxury perfume house Creed has named ScienceMagic as its global agency of record for brand strategy and US and UK…
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Agencies
House 337 raids Octagon for new dedicated sports practice
Creative agency House 337 is launching a new sports practice with three former Octagon execs in key positions. ECD Josh…
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Advertisers
Great Pitch Company signs agency vet Sasha Orr
Business development consultancy The Great Pitch Company has hired Sasha Orr as its lead consultant in the UK. Working with…
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Ad Tech
Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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Advertisers
Ogilvy wins Jameson globally
Ogilvy has been appointed as Jameson Irish Whiskey’s new global creative agency. The Pernod Ricard brand appointed the WPP shop…
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Finance
Ptarmigan Media sells to Omnicom
UK financial services specialist media agency Ptarmigan has been bought by Omnicom. Ptarmigan has 150 staff, mainly in London but…
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News
WPP opens eight-agency new campus in Manchester
WPP is continuing its campus drive even in the WFH era, opening its first UK site outside London on the…
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Advertisers
Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
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