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Advertisers
Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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Ad Tech
Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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Advertisers
MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as…
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Advertisers
Jeremy Stern: why brands should play fair at this year’s Paris Olympics
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days…
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Advertisers
UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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Advertisers
MoneyGram picks four new agencies
Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency…
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Advertisers
Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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Advertisers
The Room Service writers’ agency debuts with three AI Paris Hiltons
Three Paris Hiltons would be a challenge for most but here she is – past, present and future – courtesy…
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Advertisers
MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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