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Ladbrokes TV campaign unveils the Oddsfather
It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today.…
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Fallout from the Publicis/Omnicom merger
Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it…
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Publicom merger: Will the WPP empire strike back?
Keith Hunt (below) is managing partner of Results International. He examines the likely fall-out of the Omnicom/Publicis merger and the…
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BETC London brands Crossroads girls as Madams
When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er,…
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Russ Mann: why being found, friended, followed and forwarded is the key to smarter web content
Russ Mann is CEO of leading independent search agencies Covario and Rio SEO. Covario is the only agency to win…
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Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to…
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Michael Lee of Madam: In a world of 140 characters great writing can still give a brand its voice
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency…
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18 Feet & Rising gals take on the might of Nike over lack of shoes for women
Nike products (especially shoes) are allegedly male-centric so two gals from London agency 18 Feet & Rising, Emily Hodgson and…
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Why don’t Hollywood studios just let the Chinese censors write their scripts?
The Chinese economy may be slowing but it’s still growing at an eye-watering pace in comparison to Europe and even…
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