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Why do so many advertisers use consultants and what should they expect from them?
We don’t actually know, but we do know is that consultants seem to be a permanent fixture for a multitude…
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Newsworks enlists comedy veteran John Lloyd for new ‘papers aren’t just papers anymore’ campaign
Newsworks, whose job it is to plug UK newspapers and their various spin-offs like websites and apps (or ‘Newsbrands’ as…
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US, France and UK lead real time bidding online media revolution according to new research
Online advertising is still growing rapdily around the world according to research conducted by Econsultancy on behalf of The Rubicon…
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Do new Toyota and TrueMove H ads disprove the YouTube hits measure of ad excellence?
Over the years Saatchi & Saatchi LA has produced a series of outstanding ads for Toyota, surely one of the…
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Multi-coloured Apple says it’s perfected plastic in new TBWA iPhone 5C campaign
Isn’t technology wonderful? All that stuff inside Apple’s new iPhone 5 and what are they promoting? That you can have…
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UK bank changes give a boost to Engine Group
You can’t keep British banks out of the news – this morning we had the Government flogging six per cent…
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Wieden+Kennedy makes surprise appearance as a media agency with TurboTax win from Initiative
IPG-owned Initiative Media is used to losing business sometimes – like many agency-owned media shops its fortunes rise and fall…
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Impressive Chipotle heads new creative line-up from Yakult, Philips and Battersea cats
Yesterday we had Canal Plus and BETC, progenitors of the big award winner ‘The Bear,’ returning to the lists and…
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Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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