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Advertisers
China’s BlueFocus takes another big step on world stage with We Are Social social media agency buy
There’s a new kid on the block in the global marcoms stakes and it’s China’s BlueFocus, capitalised in China at…
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Advertisers
Marilyn Monroe blockbuster from Chanel focuses attention on bespoke WPP agency Plus
Is this the first work from WPP’s new bespoke agency for Chanel, Plus? Well it’s certainly grabbed lots of attention…
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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers
Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They…
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Advertisers
Ecotricity bashes UK energy gang with windmills spin
Ecotricity, which describes itself as ‘the green energy company,’ has produced a neat little film taking a pop at the…
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BETC’s Evian ad tops YouTube poll, Puma for JWT, VCCP scoops London agency gong, more phone hacking tales
According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits.…
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Agencies
Robert Jenkins: where would I work now?
Robert Jenkins is a New Zealander who has worked in Australasia, Europe, the US and Asia – mostly for big…
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Advertisers
Ogilvy’s Graham Fink picks his Desert Island Ads
Graham Fink began his career at Collett Dickenson Pearce as the youngest member of, arguably, the most talented creative department…
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Now WPP snaps up digital policeman Crystal Semantics
WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing…
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Laura Wade of Maxus: why branded content needs to change to fit a hyper-connected media world
Laura Wade is the head of Maxus Partnerships, a new division at the WPP-owned media agency that aims to build…
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