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Advertisers
Vlad the bad Putin takes another one from Norway’s XXL
We observed earlier that the gay/lesbian row in Russia, highlighted by the Winter Olympics in Sochi, would be more fun…
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Advertisers
Green Cave People signs Van Zandt for Norway’s Telenor
To Norway now where London indie agency Green Cave People – founded by ex-DLKW/Lowe creative Malcolm Green and ex-Lowe manager…
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Advertisers
UK advertisers turn into Lego to plug new movie
Here’s one of those stunts (or ‘specials’) that media owners and agencies love: a whole ad break devoted to one…
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Advertisers
Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?
“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter…
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Agencies
Stephen Whyte: why digital agencies must keep their independence to earn their rightful place in adland
Following yet another acquisition by one of the big, global networks, the digital marketing services industry is in a curious…
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Advertisers
Venables Bell scales the corporate peaks for Intel
Here’s another of those inspiring tales that the world’s big corporations are so keen to tell us these days, from…
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Advertisers
Mind your body language! How non-verbal communication works in advertising
Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and…
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Advertisers
Go-go Carat wins Mastercard media from IPG’s UM
Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection…
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Advertisers
Adelaide as you haven’t seen it in new KWP! campaign
Tourism ads usually take a boringly predictable course – as does this one, for Adelaide/South Australia Tourism from agency KWP!…
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