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Nick Baughan of Maxus: seven questions smart clients should ask media agencies in the pitch process
Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here…
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European doordrop market recovering from recession says ELMA president Mark Davies
The European Letterbox Marketing Association (ELMA) has unveiled its third pan-European census of door drop media covering 22 markets and…
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Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is
Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be…
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Gerry Moira of Havas picks his Desert Island Ads
Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very…
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Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars
It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its…
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Paul Weiland directs – and stars – in another mini-masterpiece for AMV and Walkers
Walkers crisps/snacks is running a competition offering £1m to someone who invents a wonderful new flavour so it wheeled in…
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IKEA and Thjnk pull off billboard conjuring trick
Digital out of home has been the next/current big thing for years now but often it fails to deliver the…
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Male Cancer Awareness goes commando – at the bookies
Not sure about all this charity stickers stuff; the modern version of wearing your heart on your sleeve – or,…
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Ogilvy wins global Tiffany & Co account
Ogilvy staffers keen to cuddle up to their bosses this coming Christmas will know where to go now – Tiffany…
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